10 Best WordPress Marketing Plugins

Top 10 best WordPress marketing plugins
Best WordPress marketing plugins for online marketers

As of 2019, WordPress is powering 26% of the entire web worldwide. Those websites range from personal travel and influencer blogs to large corporate multinational websites, such as the websites for MTV News, Sony, The New York Times, and even the official website for the country of Sweden. Naturally, since WordPress is such a popular platform, there are so many plugins to choose from. In fact, there are exactly 54,941 plugins to choose from at the time of writing this post.

That means that choosing the best marketing plugins to use for your website can be quite a cumbersome task. To make your life easier, we’ve done the research for you.

In this post, we’ll take a look at the ten best WordPress plugins and tools to use in your marketing strategy. After all, a great marketing strategy is paramount for building website traffic, and plugins are the perfect marketing tool for WordPress users.

Let’s begin!

Top 10 Best WordPress Marketing Plugins

10.) TweetDis

TweetDis company logo

Twitter is one of the most popular social media platforms where users can post status updates about pretty much anything. In fact, Twitter users post at a much higher frequency than Facebook and Instagram users. To help you become a part of potential customers’ daily conversations, TweetDis turns sentences of excerpts from your posts into tweetable content that links back to your site.

When your visitors visit your website and tweet your content, the tweet becomes a free marketing tool that drives even more traffic back to your site. While you can turn quotes and text into tweetable content, TweetDis also allows images to be made into tweets as well.

Therefore, instead of you having to tweet your own content on Twitter to gain traffic, your visitors do the work for you. They get great content to post on their feed as well!

9.) TAD Plugin

TAD plugin for WordPress affiliate marketing websites

If using affiliate links is part of your income strategy, then this plugin is for you. Traditionally, affiliate links are added to a page by including a hyperlink to the product or service.

However, this simply turns the text to a highlighted color and only allows you to link to one affiliate source. If you’ve ever wanted to include multiple affiliate link options for your visitors, TAD Plugin is for you.

TAD plugin presents your offer in a wide variety of sale producing designs and view styles

TAD Plugin allows you to add multiple affiliate link options from various marketplaces, including smaller affiliate options. Rather than showing on your page as a hyperlink, TAD Plugin displays your links beautifully, with many different styling options.

For example, you could display your affiliate links as a button that, when clicked, opens a drop-down window with the many affiliate links.

8.) Revive Social

Revive social company logo

Revive Social is actually a company that offers two plugins– Revive Old Post and Revive Network. However, the two plugins work hand in hand to grow your website or brand’s presence on social media platforms.

First, Revive Old Post helps you to keep your older blog posts alive by automatically sharing them and bringing in more traffic from social media platforms. Then, Revive Network automatically shares content from other websites in your industry on your social media profiles, which builds trust and a strong social network.

7.) PixelYourSite

PixelYourSite company logo

Embedding tracking pixels on your site can be frustrating, to say the least. PixelYourSite, however, allows you to implement multiple tracking pixels within a single plugin interface, without the need to mess around with any coding.

Track all your social media advertising ads with a single WordPress marketing plugin

You can setup pixels for Facebook, Google Analytics, Google Ads, and even Pinterest with ease. It also allows you to track just about every interaction with your sites, such as clicks, video views, form submissions, comments, searches, AdSense clicks, user registrations, and content downloads.

6.) EasyAzon 4

EasyAzon 4 company logo

For Amazon Affiliate users, EasyAzon 4 is the complete tool for WordPress. Rather than traditional hyperlinks, EasyAzon 4 turns your links into actionable and visually appealing elements. For example, you can set up your links so that when someone hovers over them, the Amazon product displays as a small popup with a photo of the product and a brief description sourced directly from the product listing.

How to make more money marketing online using EasyAzon 4 WordPress plugin

The user can even add the product to their Amazon cart, directly from the popup! Additionally, EasyAzon 4 helps you make more money by localizing your affiliate links based on the country where the visitor is located, resulting in fewer lost sales opportunities.

5.) MailOptin

MailOptin company logo

This handy little tool is a lead generation and email automation tool all in one. It allows you to put your lead generation efforts on autopilot by automating the process of gaining email subscribers and sending routine emails.

Grow and automate your marketing email list with MailOptin

The plugin comes with many signup form options that could be embedded on your site as a lightbox popup, notification bar, slide-in, sidebar widget, or even as a part of the content in your posts. From there, you can set up automated emails that are either triggered by a certain amount of time passing or an action taken by the subscriber.

On top of this, MailOptin comes with some impressive features including analytics tracking, exit intent technology, A/B testing, autoresponders, and more.

4.) WPForms

WPForms company logo

A great marketing strategy is one that can successfully and seamlessly connect with visitors and potential customers. When it comes to building impactful connections, WPForms is one of the best plugins to use.

WPForms is a plugin that, as the name suggests, assists you with creating forms for your website. It allows you to create just about every type of form for your websites, such as contact forms, payment forms, survey forms, conversational forms, poll forms, and order forms.

Smarter workflows that make complex marketing forms easy to create with WPForms

The plugin’s interface is very easy-to-use and allows even the newest WordPress user to create beautiful and responsive forms without ever messing with code.

There are a few templates for you to choose from for quick and easy setup, or you can customize your own from scratch. From there, the forms can then be embedded just about anywhere in your site, including the home page, blog posts, sidebar areas, footers, headers, the list goes on.

3.) MonsterInsights

MonsterInsights company logo

When it comes to tracking traffic and engagement for websites Google Analytics is king. This helpful service allows you to see where your site visitors come from and how they interact with your site. However, it requires you to sign up and check your analytics on its dedicated website, which means taking a few extra steps. That’s where MonsterInsights comes into play.

Grow your e-commerce business with confidence using MonsterInsights WordPress marketing plugin

This plugin allows you to use Google Analytics like a pro, bringing the power of Google Analytics right to your WordPress dashboard. Not only that, but MonsterInsights also allows you to set up more advanced tracking as well, such as for eCommerce, ads, and forms, all from the comfort of your WordPress dashboard.

2.) SEOPressor

Image of SEOPressor company logo for marketers online

Although often overlooked, SEO optimization for your website is one of the best things you could do to increase traffic, number of subscribers, and total sales conversions. SEOPressor is an all-in-one SEO solution for your site.

Newly improved features for your evolving SEO marketing needs with SEOPressor

This plugin gathers the most essential SEO information from your site and presents them in an easy-to-use dashboard, located right in your WordPress home page. It also helps you in creating posts that have great SEO with features such as keyword optimization, SEO suggestions, and machine readability analysis.

With SEOPressor, you gain a clear understanding of your website’s SEO health, and what actions could be taken to improve it.

1.) OptinMonster

OptinMonster's company logo

OptinMonster is easily the most powerful yet easy-to-use lead generation plugins available on the market. Simply put, it helps you turn website visitors into leads and ultimately customers, which boosts sales and conversion rates. If you’re not selling anything, OptinMonster is still a very valuable tool to help you build your email list.

Here's why smart marketers and business owners love OptinMonster

This plugin allows you to create and strategically place email opt-ins in the form of pop-ups, footer forms, sidebar forms, and floating headers. You can also set up customized “if-then” forms for your website based on the visitor’s actions, such as exit intent and inactivity forms.

To make things even better, OptinMonster’s forms are optimized for smartphone and tablet browsers as well, making it the perfect choice for your lead generation efforts.

5 Must Have WordPress Plugins for Digital Marketers

5 Must Have WordPress Plugins for Marketers

Marketing your website is easier said than done. Though you can get many ideas about the kind of ads and marketing activities you can implement, tracking the efficiency of your actions is a little bit more complicated.

This, however, is made easier by several support systems and software you can use. With these programs, you can analyze data, gather insights, and execute marketing plans that lead your customers to take actions. Here, we will be taking a look at the five must have WordPress plugins for marketers.

Top 5 WordPress Plugins for Digital Marketers

5.) PixelYourSite

pixelyoursite company logo

In marketing, there is a thing called a Pixel. It is an identifier that is directly linked to your Facebook page, Facebook ads, or your ads on Google.

What it does is it tracks the traffic that your marketing strategy brought to your website. The pixel is embedded on your website, and if a customer clicked your advertisement on Facebook, a browser will pop and open your WordPress blog or store.

Track everything with the Global Events on PixelYourSite
Track everything with the Global Events

This lets Facebook gather data, which you can study later on to make informed decisions. The issue here is that different advertising platforms have different pixels and it becomes tedious to analyze all of them.

With Pixel Your Site plugin, you can add multiple tracking codes to your site automatically and analyze your data by looking at a single dashboard to find out which ads are effective and on which platforms. You can use this plugin to integrate with Facebook, Google, and Pinterest.

4.) Revive Social

Image of Revive Social WordPress Plugin Logo

This plugin is primarily focused on social media campaigns. It lets you share posts on schedule on different social media platforms, track the number of clicks from these posts, and share the content to a specific audience demographic.

One thing that it solves is the issue with customization of sharing posts. All social media platforms have a default view of what you share. This plugin allows you to share only the title, if that is what you want, or include hashtags. You can also customize the text of the post if you want to.

Here's what makes Revive Social the WordPress Marketing Plugin so powerful

The major benefit in using this plugin is that you can integrate it to multiple accounts so whenever you want to post something, you can launch it in several platforms at once like Facebook and Instagram.

3.) WPForms

What is wpforms for wordpress

If you need a plugin that allows you to gather information from your customer, then you must definitely have this. WPForms allows you to create an online fillable form that your web visitors must fill out.

Image of the most powerful and user friendly WordPress form builder  features
Some of WPForms Features

It is best used in situations where your customers have an inquiry, or if you are giving away some free stuff. Ask for your customer’s name and email address, or state. Once you have all these, it will be much easier for you to determine which locations bring the most traffic.

You can also use the email addresses for your marketing campaign, or ask them to subscribe to your weekly blogs. Use this form to collect payment information, or to launch a survey.

2.) OptinMonster

Image of OptinMonster's logo

This is a tool that you need to gather information from site visitors who are willing to subscribe to your offer. OptinMonster is best used to monetize your WordPress site by getting site visitors to provide you with their email addresses.

Gif of OptinMonster WordPress plugin for marketers

You can also use this plugin to create offers like discounts, but make it mandatory for them to provide you with information. You can set the plugin to pop-up on your home page, asking the site visitor to subscribe in exchange for your offer like an eBook or free access to a course.

1.) MonsterInsights

MonsterInsights company logo

Data analysis is a crucial backend activity. If you know what is happening, you can make informed decisions about how to run your business.

To do this, you need Monster Insights. It allows you to connect your website with Google Analytics. With this, you will know where your traffic is coming from, what devices they access your website from, what keywords or categories they used to find your site, and so much more.

Image of the monsterinsights difference

If you know these details, you can create data-driven action plans and eliminate the guesswork, therefore making your campaigns more targeted, more effective, and more profitable.

Conclusion

These five must have WordPress plugins for marketers are important. You might think you do not need them now, but you eventually will. It is best that you set them up now and then learn how they work as you go along the way. These are all easy to use, integrate, and you will be amazed at how you can leverage them to improve your business marketing strategies.

MonsterInsights Review

MonsterInsights Review

You have heard all the terms that are in vogue nowadays about gathering information and using it to help your business work smarter, not harder. Analytics, business insights, big data and more are terms that people throw around when talking about information that you can use but what is the best way to go about achieving your goals around information and insights? There are a lot of products on the market that try to help you reach these goals.

Here, we will review a WordPress plugin called MonsterInsights that offers to help you do this.

What is MonsterInsights

MonsterInsights is a WordPress plugin that delivers Google Analytics information to a single, well-organized dashboard to give you all the Google Analytics information you want. It is a plugin so it is very easy to install, you do not need to know how to code. They bill it as the “ultimate shortcut to seeing the stats that matter inside your WordPress admin, so you can start making data-driven decisions to grow your business”.

What do You Get with MonsterInsights?

What you get is a lot of information about who uses your website. Yes, you can get a lot of the raw information through Google Analytics but what is nice about MonsterInsights is how you can view it and what kind of reports it can generate. It truly is a lot easier than learning and making use of Google Analytics.

MonsterInsights user metrics report

You can see how many people are really using your site, where they come from and how they interact with the content on your site. You get easily readable and understandable info about things like, what websites are referring people to your site, how many unique users you have, what content people interact with or clock on the most and how long people stay on your pages.

MonsterInsights visitor interaction metrics report

If your site has an e-commerce component the MonsterInsights plugin is particularly valuable. On your MonsterInsights page, you will have a well-organized snapshot of the amount and type of business and sales you are doing. It calculates your number of transactions, revenue, and average transaction size.

It will also tell you your conversion rate of turning visitors into sales. With this knowledge easily available at your fingertips, it is much easier to try new strategies or make sound decisions based on real facts you are seeing.

MonsterInsights eCommerce store metrics

MonsterInsights Pricing

They offer three pricing tiers based on the number of features and how many sites you can use it with.

The Plus package is $99.50 per year which they suggest for “for small businesses and publishers who want to do more”.

The Pro package is $199.50 per year and is for, “eCommerce sites and Businesses who want huge results, fast!”.

Finally, there is the Agency package for $399.50 per year and is for, “marketing and web development agencies to speed up their flow.”

Verdict

MonsterInsights is a very good WordPress plugin. It is a great way to start making smarter decisions for your business based on real-time data. The world of information on the internet can be vast and daunting but adding a plugin like MonsterInsights to your website makes it much easier and more manageable.

Conversational Forms for WordPress Websites

Conversational forms addon by WPForms

If you have a website for e-commerce then more than likely you have first-hand experience of a major problem, form abandonment. How many times do you get half-leads, incomplete information or even a lost sales opportunity because a prospective client doesn’t fully complete an online form? If you are like almost website owners, the answer is a lot!

Forms can be long, daunting, and confusing. That is why many people start them and don’t finish them. It is also why Conversational Forms, an addon by the WPForms plugin for WordPress sites is so great. They replicate human conversation which is why companies like Typeform, who produce online surveys use conversational approaches to help achieve full completion.

What are Conversational Forms

Conversational Forms is an addon feature of the WPForms plugin that is built exclusively for WordPress websites that does exactly what the name says it does. They make interactive form layouts that make filling out a form on your website more like a conversation, and not yet another long form. This will improve your completion rate, will lead to leads, sales, and growth.

Instead of just being a laundry list of fields for the user to fill out, Conversational Forms give a one question at a time style to your form. As the user is asked a question, they provide the response and then the next one comes. It truly feels like you are having an actual conversation instead of filling out a form.

Conversational Form by WPForms
Example Conversational Form by WPForms

Benefits of Using Conversational Forms by WPForms

The first and biggest benefit of using the Conversational Forms addon is that it will boost your form completion rate. Whether you are asking your website visitors to fill out sales lead forms, surveys, event or user registration or even job applications you will get more people seeing it through until the end when they feel like they are having a real conversation. Using conversational forms by WPForms will make your site more productive and you will see a fuller and higher quality of information.

It is also very easy to set up, install and customize on your WordPress site. As mentioned, this was created specifically to be used with WordPress so it integrates seamlessly into your site. In fact, you can set up a Conversational Forms landing page in about 5 minutes! It is a very simple process and there is absolutely no coding involved so you do not have to be a computer genius to do it.

Editing a conversational form by WPForms
Editing Conversational Form Example

Once you install the WPForms plugin there is a wide range of customization options. You can put your logo right on the page and set it up with your companies favored colors as well. You can even choose different style progress bars to truly incorporate it into the look and feel of your site. It will look and function great on your website whether users are on computers or mobile devices.

Summary

Stop getting partially completed forms and start making the information gathering process on your website more efficient with Conversational Forms by WPForms. Conversational marketing is a huge trend right now and adding the WPForms plugin to your website will not only be an important tool but it will also make your site feel welcoming and modern.

How to Prevent Cart Abandonment

Shopping Cart Abandonment
Optinmonster abandoned carts wordpress plugin

According to research, 69.23% is the abandonment rate of the shopping cart worldwide today. As you can see, the problem of abandoned carts is a serious issue and must be tackled with the utmost competence. Before trying to solve the problem, we must try to understand the exact reasons why potential customers may decide not to buy from your online store.

Why do Customers Abandon Shopping Carts?

For most e-commerce businesses, the root of the problem stems from 6 common problems:

  1. Lack of confidence – The main reason why online consumers abandon their carts before the conversion has to do with trust. Despite the increasing popularity of online shopping, consumers are still relatively cautious in freely providing their personal information to another company on the Internet. If they don’t feel confident about who will handle their information, they simply won’t take a risk or proceed with the purchase.
  2. Lack of transparency – Another reason consumers do not complete purchases has to do with transparency. Particularly if during the purchase phases they discover additional costs not mentioned (such as shipping costs), hidden or even worse difficult to understand, they may not buy.
  3. Bad User Experience – The user experience, namely the fluidity of navigation, clarity, page loading speed, compatibility with mobile devices, are all aspects that have to do with the User experience. All these aspects together can positively influence the propensity to purchase and consequently increase the trust placed in the site. Remember that for every second of waiting while the pages are loading, you will lose 7% of conversions (completion of the purchase).
  4. Lack of return conditions – Commercial policies on returns (return of products) are decisive in those who choose to make an online purchase. This is the first information they are still looking for before making the purchase. The lack of this information has to do with the lack of transparency, as highlighted earlier. It’s best to provide all the information immediately so that it is clear and transparent.
  5. Payment methods – Offering a limited number of payment options usually results in Cart Abandonment, thus preventing you from converting much.
  6. Registration to the site – Asking customers to register for every single purchase can make potential buyers nervous and make the purchase appear online as a waste of unnecessary time. This could greatly reduce your conversion capacity.

How to Prevent Cart Abandonment Using OptinMonster

Being a seller, you definitely want more people to buy your products to earn a good amount of profit, and for this, it is important to reduce the cart abandonment rate on your website. This can be made possible through the use of the OptinMonster.

The OptinMonster is an excellent lead generation plugin, and its not only just a classic email newsletter plugin, but it also has numerous features to help you combat cart abandonment. This includes:

Exit-Intent Popup:

From studies, it has been observed that 80% of site visitors will never come back to a particular site. To this end, it’s best to present an exit-intent optin which will convert your website visitors into your loyal subscribers.

OptinMonster WordPress plugin
Example OptinMonster Exit Intent Pop Up

By making use of the OptinMonster and its exit-intent tech, you can easily display a subscription form to your visitors just before they begin to exit your site.

OptinMonster Countdown Timer

The art of scarcity is a great marketing technology which can be used to rapidly enhance sales and decrease cart abandonment. As a result, the countdown timer would be a great choice.

OptinMonster Countdown Timer
OptinMonster Countdown Timer

If you decide to give a special discount or free shipping for a limited amount of time to your clients, you can make use of this countdown timer to make them aware. The countdown timer has the ability to be customized, and could as well combine the countdown timer with any optin form you desire.

Coupon Wheel Optins

The Coupon Wheel comes as an exciting and brand new item which is greatly trending today. You could make use of the spin wheel and exit-intent technology to reduce shopping cart abandonment.

Coupon Wheel OptinMonster forms
Coupon Wheel Optins

When a visitor decides to exit your site, the exit-intent tech would put up the coupon wheel optin. When he enters his email address in the provided field, he can then see a limited time coupon. By making use of this, you could increase the number of subscribers on your email list and also reduce the incidences of cart abandonment on your site.

Other OptinMonster Features To Reduce Cart Abandonment:

▪ Monster Links
▪ Full Screen Welcome Mat
▪ Geo-Location Targeting
▪ Yes/ No Forms
▪ Floating Bar
▪ Content Locker
▪ Inline Forms
and much more… You can check out all features at the OptinMonster website.

How do Email Lists Decrease Cart Abandonment?

Upon harvesting the mail addresses of your site’s visitors, you can start sending them promotional messages, or information on discount coupons and freebies. By keeping your subscribers busy and updated about your business, they will return back to your site to make a purchase.

Integrations:

The OptinMonster has the possibility of being integrated with numerous email marketing providers, CRM’s, and solutions. With this, the chances of Cart Abandonment on your site would be greatly reduced.

OptinMonster can be integrated with almost all email marketing providers, CRM’s, and solutions.

Some of the main integrations are:
MailChimp
GetResponse
▪ Constant Contact
▪ AWeber
▪ MailerLite
▪ TotalSend
▪ SendinBlue
▪ FeedBurner
▪ Campaign Monitor
▪ MailPoet
▪ iContact
and much more…

Conclusion: How to Prevent Cart Abandonment

In conclusion, the online shopping market has been taking a stand, and more and more people are investing in this business. But despite the broad potential for growth and sales, e-commerce faces a major problem when it comes to conversion, the dreaded abandonment of the shopping cart.

Virtually all the online stores that exist have the shopping cart. It is a standard tool within the e-commerce interface, which allows the user to add several desired items and still continue browsing the site. The abandonment of shopping carts is a problem that affects virtual stores of all segments. It is common and even natural for the customer to like a product, put it in the shopping cart, and give up the purchase in the final steps, before finalizing the payment. As a result, this problem needs to be identified and properly fixed through the help of the OptinMonster, as highlighted above.