GetResponse is so much more than an email marketing tool. Yes, its primary function is email but it has evolved into more than that and has much more to offer. What else does GetResponse do?
GetResponse is a marketing tool that allows you to work with multiple types of campaigns for different purposes.
Among its services are email marketing, auto funnel, landing pages, webinars, and marketing automation, just to name a few.
Here, we will be discussing the most useful tools that you can get from the company, and learn what GetResponse does and what it can do for you.
Prior to the advent of email, people typically received various types of flyers, postcards and other promotional leaflets in their mailboxes. They would physically have to leaf through this information and discard or keep it as they saw fit.
Today, the process has not changed much at all. The medium however is now email. Email is the most efficient way to reach customers. Email marketing works in the same way as the snail mail campaign but has a greater reach with a lower cost. GetResponse allows you to gather email addresses and send marketing materials to thousands of people.
If done right, the recipients of your email would inevitably click your link and buy your product or services, thus increasing your sales and revenue.
What is a landing page? It is a webpage that gives the consumer information on the features and benefits of your products and/or services. It shows the consumer what you offer, the price, the benefits, why the consumer should buy it, the shipping details (time, price, courier etc.) and so much more.
There are many products that do not need an entire website. One page is enough, and this is why you need a landing page. The thing is, there has to be a clickable button on your landing page, which is linked to a payment system.
Typically, the link to your landing page is what you include in your promotions like email campaigns and advertisements. When a customer clicks it, they will be redirected to the landing page and see what your offer is all about.
Instead of a product, you may be selling a service like education. In this case, you would be creating a series of videos in the form of a class curriculum.
In order to have better control of your content a webinar is a better platform to use when teaching.
It is user friendly in that people will not get lost in the feeds, you will be earning money (if you are charging for the classes) and you will be able to interact with your participants in real time.
Basically in a webinar, you create a live teaching class that will stream at a specific time. Only people who enrolled in the course can access this video from their smartphones, tablets, and computers.
You can do this via GetResponse, and decide if you want to password-protect your webinar, or if it is accessible to the public.
What does GetResponse do? GetResponse is an email marketing service with the added benefits of multiple creative marketing solutions. This marketing tool allows you to create marketing campaigns that get great response rates. The details that matter the most about your marketing campaigns is the content you put into them.
Overall, GetResponse can be used for various marketing purposes to help boost sales and generate revenue.