MonsterInsights Review

You have heard all the terms that are in vogue nowadays about gathering information and using it to help your business work smarter, not harder. Analytics, business insights, big data and more are terms that people throw around when talking about information that you can use but what is the best way to go about achieving your goals around information and insights? There are a lot of products on the market that try to help you reach these goals.

Here, we will review a WordPress plugin called MonsterInsights that offers to help you do this.

What is MonsterInsights

MonsterInsights is a WordPress plugin that delivers Google Analytics information to a single, well-organized dashboard to give you all the Google Analytics information you want. It is a plugin so it is very easy to install, you do not need to know how to code. They bill it as the “ultimate shortcut to seeing the stats that matter inside your WordPress admin, so you can start making data-driven decisions to grow your business”.

What do You Get with MonsterInsights?

What you get is a lot of information about who uses your website. Yes, you can get a lot of the raw information through Google Analytics but what is nice about MonsterInsights is how you can view it and what kind of reports it can generate. It truly is a lot easier than learning and making use of Google Analytics.

MonsterInsights user metrics report

You can see how many people are really using your site, where they come from and how they interact with the content on your site. You get easily readable and understandable info about things like, what websites are referring people to your site, how many unique users you have, what content people interact with or clock on the most and how long people stay on your pages.

MonsterInsights visitor interaction metrics report

If your site has an e-commerce component the MonsterInsights plugin is particularly valuable. On your MonsterInsights page, you will have a well-organized snapshot of the amount and type of business and sales you are doing. It calculates your number of transactions, revenue, and average transaction size.

It will also tell you your conversion rate of turning visitors into sales. With this knowledge easily available at your fingertips, it is much easier to try new strategies or make sound decisions based on real facts you are seeing.

MonsterInsights eCommerce store metrics

MonsterInsights Pricing

They offer three pricing tiers based on the number of features and how many sites you can use it with.

The Plus package is $99.50 per year which they suggest for “for small businesses and publishers who want to do more”.

The Pro package is $199.50 per year and is for, “eCommerce sites and Businesses who want huge results, fast!”.

Finally, there is the Agency package for $399.50 per year and is for, “marketing and web development agencies to speed up their flow.”


MonsterInsights is a very good WordPress plugin. It is a great way to start making smarter decisions for your business based on real-time data. The world of information on the internet can be vast and daunting but adding a plugin like MonsterInsights to your website makes it much easier and more manageable.

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