In online sales, there is a thing called a sales funnel. It is a funnel because the funnel’s mouth is like a wide net that you cast in the sea to catch customers. As they go through different stages of the sales process, the funnel gets tighter, until they finally hit the last phase where they make a purchase.
ClickFunnels does this. It is a tool that helps you create an online sales funnel to lure customers, and then eventually lead them to buy your product and services.
But what does ClickFunnels do to achieve this? And how does it help you make more sales?
Here, we will review the features and benefits of using ClickFunnels for your marketing efforts.
Landing and Sales Pages
The main feature of creating a ClickFunnel account is that you can create a landing page. Some people call it a squeeze page. It is a one-page website where you tell the reader everything there is to know about what your selling.
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Here, you can create a page where you can lay out the benefits of your product or service, add text, add photos, and add videos.
The good thing about it is that you do not have to build it from scratch. There are many pre-built landing pages here that you can use. These templates are matched to your line of business or niche, and all you need to do is to change the text and the photos.
In the landing page, you can also get the email addresses of your customers. You can also use this to build your mailing list, if the customer is not yet ready to make a purchase.
Here, you can convince the customer to make a purchase and lead him to the sales page. It is on the sales page that the customer puts his financial information to be able to buy your product or service. You have the option to create an upsell strategy or take the client to your membership area.
This is a tool in the ClickFunnel universe that allows you to just drag and drop anything to create a beautiful and functional landing page. If you do this manually, you will spend hours or days configuring the HTML codes for each part of the web page.
There are only three things you need to do here. The first one is to choose a template, the second one is to click on areas you want to change, and the last one is to drag and drop photos where you want them.
It also allows you to create opt-in pages so you can collect customer information right away. You can also create buttons and order pages from here, or create pages where you can collect payments.
If you create a new product, it’s a great idea to get other people to help you sell it. In exchange, you can give them a commission.
Doing this in person is easy. But how do you do it online? What does ClickFunnels do to solve this problem?
With a feature called Backpack, you can create an affiliate marketing system. You no longer have to track each person’s sales, as the tool will do it for you.
The system will let them register, create an account, and get a personal link that they would use to promote your product.
In the backend, you will see a report of who sold how many and the commission is calculated automatically. With this feature, it makes it easier to manage your affiliates, find out who has already been paid, and who among them is making the most sales.